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‘Viva Magenta’ is Pantone Colour of the Year 2023

‘Viva Magenta’ is Pantone Colour of the Year 2023

Pantone’s Colour of the Year, Viva Magenta, vibrates with vim and vigor. It is a shade rooted in nature descending from the red family and expressive of a new signal of strength. Viva Magenta is brave and fearless, and a pulsating colour whose exuberance promotes a joyous and optimistic celebration, writing a new narrative.

According to Leatrice Eiseman (Executive Director, Pantone Colour Institute) in this age of technology, we look to draw inspiration from nature and what is real. Viva Magenta descends from the red family, and is inspired by the red of cochineal, one of the most precious dyes belonging to the natural dye family as well as one of the strongest and brightest the world has known.

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