Ultra Violet 2018 Colour of the Year
Ultra Violet is the 2018 Colour of the Year (Pantone)
So the colour for the year 2018 is ultra-violet. Created by the combination of red and blue, Ultra Violet communicates originality, ingenuity, and visionary thinking that points us toward the future. It is complex and contemplative and suggests the mysteries of the cosmos, the intrigue of what lies ahead, and the discoveries beyond where we are now (Pantone 2018)
Not for the faint hearted, it is associated with the daring and those who break protocol and love to stand out. Musical icons such as Prince, David Bowie, and Jimi Hendrix brought shades of Ultra Violet to the forefront of western pop culture as personal expressions of individuality and counter culture attitude.
Ultra Violet lends itself to unique colour combinations in fashion and is easier to pair with all colours on the spectrum than one might think. With gold’s or other metallics, Ultra Violet becomes luxurious and dazzling; with greens or greys it evokes natural elegance. Similarly, Ultra Violet takes on distinct appearances with different materials. Lush velvets in the colour suggest intrigue for evening.